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MODELO DE NEGÓCIO DE SISTEMAS PRODUTO-SERVIÇO: UMA ANÁLISE DA LITERATURA

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Moro, Suzana R.; Cauchick-Miguel, Paulo A.; , ;

Article:

O sistema produto-serviço (product-service system - PSS) pode ser considerado um modelo de negócio com capacidade para gerar rentabilidade e competitividade para as organizações, além de contribuir com a sustentabilidade. No entanto, é necessário que as empresas desenvolvam novas competências para o desenvolvimento e implementação de modelos de negócio com foco em PSS. Além disso, é necessário que o modelo de negócio seja capaz de gerar valor, trazendo benefícios para os clientes. Nesse contexto, este trabalho compreende uma análise da literatura para identificação de características desse tipo de modelo de negócio, componentes e mecanismos para adição de valor ao PSS. Foram selecionadas 65 publicações relacionadas com modelo de negócio e PSS. Por meio da análise das publicações foram identificados 14 componentes para serem considerados ao estruturar um modelo de negócio de PSS, que estão associados a mecanismos de proposição, criação, entrega, e captura de valor. Desenvolver um modelo de negócio de PSS requer a formação de uma rede de valor com propósitos alinhados, considerando os interesses e responsabilidades dos envolvidos para a geração de valor mútuo.

Article:

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Palavras-chave: sistema produto-serviço, servitização, modelo de negócio sustentável, revisão de literatura,

Palavras-chave: -,

DOI: 10.5151/cbgdp2019-91

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Como citar:

Moro, Suzana R.; Cauchick-Miguel, Paulo A.; , ; "MODELO DE NEGÓCIO DE SISTEMAS PRODUTO-SERVIÇO: UMA ANÁLISE DA LITERATURA", p. 1280-1293 . In: Anais do 12º Congresso Brasileiro de Inovação e Gestão de Desenvolvimento de Produto. São Paulo: Blucher, 2019.
ISSN 2357-7592, DOI 10.5151/cbgdp2019-91

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