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Inferiority complex or competitive success: An analysis on the national identity of Turkish product design practice

Gümüşlü, Sedef Ala;


The paper discusses the evaluation of globalization and the national identity in terms of its effects on design discourse. With the established theoretical framework, the special focus is put on the analysis of the national identity of Turkish design that is mostly based on traditional values. In the study, literature review and discourse analysis are applied as methods of inquiry in exploring how designers represent culture and construct a Turkish design identity in their works. Based on the analysis, the following discussion is raised; if cultural representation of design is a need of competitive success in a globalized market or a result of an inferiority complex inherited from anachronism for many years.


Palavras-chave: globalization, national identity, turkish design, cultural representation,


DOI: 10.5151/despro-icdhs2014-0058

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Como citar:

Gümüşlü, Sedef Ala; "Inferiority complex or competitive success: An analysis on the national identity of Turkish product design practice", p. 415-420 . In: Tradition, Transition, Tragectories: major or minor influences? [=ICDHS 2014 - 9th Conference of the International Committee for Design History and Design Studies]. São Paulo: Blucher, 2014.
ISSN 2318-6968, DOI 10.5151/despro-icdhs2014-0058

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