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History and creativity: Art, design and media history increase the potential of creative methods in design and management

BREIDENICH, Christof ;


Creative methods have become integral parts in product development, advertising, the de-sign of communication and services, as well as in internal and external communications with-in organizations. The desired innovation as the objective of such planning and processes lies always in the future. But since we cannot make any safe statements regarding future situa-tions, all that remains for us to do is to regard past situations as former futures in order to be able to assess historical occurrences with a view to upcoming demands. This approach, namely to associate historicity and creativity in a methodological context, means to incorpo-rate historical patterns in methods of creative practice (workshops, facilitation, design think-ing, etc.). Strategies of visual communication from fashion, culture and media history can provide insights and inspire methods in equivalent contemporary issues.


Palavras-chave: Design thinking, creative methods, art history, iconology, design strategy,

Palavras-chave: ,

DOI: 10.5151/despro-icdhs2016-03_010

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Como citar:

BREIDENICH, Christof; "History and creativity: Art, design and media history increase the potential of creative methods in design and management", p. 233-237 . In: Wong, Wendy Siuyi; Kikuchi, Yuko & Lin, Tingyi (Eds.). Making Trans/National Contemporary Design History [=ICDHS 2016 – 10th Conference of the International Committee for Design History & Design Studies]. São Paulo: Blucher, 2016.
ISSN 2318-6968, DOI 10.5151/despro-icdhs2016-03_010

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