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Galapagos Syndrome and other cultural aspects embodied in contemporary japanese graphic design

Hobo, Flávio;

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The japanese graphic design have strong global representation compared to other asian countries. This phenomena could be in part explained by the Japan’s receptiveness to Western influences and by indigenization of these foreign ideas to japanese local taste. The adjustments made to the Japanese public are sometimes so specific to the local habits that the chances to succeed outside of Japan would be almost nil. "Galapagos Syndrome” is the name given to the Japanese consumer Market and its solutions in the area of design. Examples of images produced in Japan will be analyzed according to a prior theoretical framework regarding at least three characteristics peculiar to Japanese society and culture: the problem of Galapagos Syndrome, the cultural phenomenon of kawaii and systems written chains in Japan (hiragana , katakana, kanji and rōmaji).

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Palavras-chave: design gráfico, japão, kawaii, kanji, síndrome de galápagos, graphic design,

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DOI: 10.5151/designpro-CIDI-66

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Como citar:

Hobo, Flávio; "Galapagos Syndrome and other cultural aspects embodied in contemporary japanese graphic design", p. 698-708 . In: In Coutinho, Solange G.; Moura, Monica; Campello, Silvio Barreto; Cadena, Renata A.; Almeida, Swanne (orgs.). Proceedings of the 6th Information Design International Conference, 5th InfoDesign, 6th CONGIC [= Blucher Design Proceedings, num.2, vol.1]. São Paulo: Blucher, 2014.
ISSN 2318-6968, ISBN: 978-85-212-0824-2
DOI 10.5151/designpro-CIDI-66

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