Artigo Completo - Open Access.

Idioma principal | Segundo idioma

Entre ver e interpretar: o papel fundamental do Design

Between seeing and interpreting: fundamental role of Design

Matsunaga, Celia;

Artigo Completo:

Embora “ver” seja um ato inerente ao ser humano, damos pouca ou nenhuma importância a ele. Abrimos e fechamos, movimentamos os olhos sem perceber o mecanismo por meio do qual os estímulos visuais – que traduzem a realidade em que estamos inseridos – são reconhecidos por nossos sentidos. Estudar a percepção visual como processo de recepção desses estímulos ambientais, remete-nos a um vasto campo do conhecimento. Por essa razão, optou-se por focalizar o estudo do reconhecimento visual e da tecnologia de detecção e avaliação textual durante a leitura. Por meio da investigação sobre os movimentos dos olhos, esta pesquisa buscou compreender as características e a aplicabilidade das tecnologias de interação baseadas na visão: o sistema do eye tracking. O que ocorre quando estamos diante de um estímulo textual? Como se dá o reconhecimento visual de letras, palavras e linhas? Como se dá a leitura? Compreender o que envolve esses processos é amplamente reconhecido como um importante aliado no entendimento do raciocínio visual em design.

Artigo Completo:

Although "see" is an inherent act to human beings, we give little or no importance to it. We open and close, we move our eyes paying no attention to the mechanism by which the visual - reflecting the reality in which we operate - are recognized by our senses. Study the visual perception as the reception process of these environmental stimuli, takes us to a vast field of knowledge. Therefore, we focus on the study of visual recognition and detection and textual evaluation technology while reading. Through research on eye movements, this research sought to understand the features and applicability of vision-based interaction technologies: the eye tracking system. What happens when we face a textual stimulus? How is the visual recognition of letters, words and lines? How is reading? What is involved in these processes is widely recognized as an important ally to the understanding of visual thinking in design

Palavras-chave: visão, movimento dos olhos, eye tracking, design, vision,

Palavras-chave: ,

DOI: 10.5151/designpro-CIDI2015-cidi_219

Referências bibliográficas
  • [1] EDWARDS, Greg. The Usefulness of Eyetracking. Center for the Study of Language and Information. USA: Stanford University, 1999.
  • [2] EVREINOVA, Tatiana; EVREINOV, Greg. Pseudo - Graphic Typeface: Design and Evaluation. Department of Computer and Information Sciences. Finland: University of Tampere, 2005.
  • [3] EVREINOVA, Tatiana. Alternative Visualization of Textual Information for People with Sensory Impairment. Finland: University of Tampere, 2005.
  • [4] GERO, John. Learning while optimizing a design: a situated agent-based design interaction tool. Australia: University of Sydney.
  • [5] GREEN, Christopher D. (1996). Where Did the Word “Cognitive” Come From Anyway? Department of Psychology. Canada: York University, 1996.
  • [6] JACOB, Robert J. K. What you look at is what you get: Eye movement-based interaction techniques. Naval Research Laboratory. Washington: 1990.
  • [7] KOWALIK, Michal. How to build low cost eye tracking glasses for head mounted . system. Poland: Faculty of Computer Science and Information Technology, 2010.
  • [8] LARSON, Kevin. The Science of Word Recognition. Advanced Reading Technology, Microsoft Corporation, 2004.
  • [9] LOGAN, Gordon D. Toward an Instance Theory of Automatization. University of Illinois, [s. d.].
  • [10] RAYNER, Keith. Eye movements during reading, scene perception, visual search, and while looking at print advertisements. USA: University of Massachusetts, [s. d.].
  • [11] RAYNER, Keith. Reading Disappearing Text: Cognitive Control of Eye Movements. France: Université René Descartes Paris 5, 2003.
  • [12] REDLINE, Cleo D.; LANKFORD, Christopher P. Eye-Movement Analysis: A New Tool for Evaluating the Design of Visually Administered Instruments (Paper and Web). Montreal: University of Virginia, 2001.
  • [13] SIMON, Herbert. What is an “Explanation” of Behavior? In: Paul Thogard (Ed.), Mind Readings, Massachusetts: MIT, p. 1-28.
  • [14] SMITH Andamp; KOSSLYN. How the Brain Gives Rise to the Mind. Chapter 3, 2008.
  • [15] SMITH Andamp; KOSSLYN. How the Brain Gives Rise to the Mind. Representation and Knowledge in Long-Term Memory, Chapter 4, 2008.
  • [16] WOOD, N. and Cowan, Nelson. The Cocktail Party Phenomenon Revisited: Attention and Memory in the Classic Selctive Listening Procedure of Cherry. Missouri: University of Missouri, 1953.
Como citar:

Matsunaga, Celia; "Entre ver e interpretar: o papel fundamental do Design", p. 797-808 . In: . In: C. G. Spinillo; L. M. Fadel; V. T. Souto; T. B. P. Silva & R. J. Camara (Eds). Anais do 7º Congresso Internacional de Design da Informação/Proceedings of the 7th Information Design International Conference | CIDI 2015 [Blucher Design Proceedings, num.2, vol.2]. São Paulo: Blucher, 2015.
ISSN 2318-6968, ISBN: 978-85-8039-122-0
DOI 10.5151/designpro-CIDI2015-cidi_219

últimos 30 dias | último ano | desde a publicação


downloads


visualizações


indexações