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ENGAJAMENTO CORPORATIVO COM STARTUPS: SÍNTESE E ANÁLISE CRÍTICA DA LITERATURA

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Bagno, Raoni Barros; Salerno, Mario Sergio; Souza Junior, Wesley Canedo de; , ;

Article:

Engajamento Corporativo com Startups (ECcS) se trata de uma iniciativa de inovação aberta em que grandes empresas interagem com startups visando melhoria de desempenho em inovação. Complementaridades entre empresas de grande porte (e.g. disponibilidade de recursos, inércia para inovar...) e startups (escassez de recursos, flexibilidade, tecnologias de ponta...) estão na base destes engajamentos. Contudo, grandes empresas e startups possuem diferenças marcantes, de forma que o trabalho conjunto entre elas traz muitos desafios e, especialmente para a grande empresa, muitas questões internas à organização emergem ao se buscar interagir com um negócio nascente (e.g. processos, aspectos culturais, compartilhamento de recursos e informação protegida, etc.). O debate corrente na temática de ECcS negligencia, em grande extensão, a complexidade subjacente aos elementos internos à grande organização para propiciar engajamentos efetivos com startups. Estudos que tangenciam a questão se limitam frequentemente a mencionar um Champion que atue expandindo limites organizacionais, dando suporte ao trabalho com startups. Dessa forma, o presente estudo sintetiza as abordagens da atual literatura sobre ECcS, identificando seus antecedentes e vertentes principais. Na sequência, o texto aborda a lacuna entre o debate corrente e as questões organizacionais no campo da gestão da inovação, levantando implicações e direções para estudos em ECcS.

Article:

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Palavras-chave: Engajamento Corporativo com Startups; Inovação Aberta; Gestão da Inovação; Inovação sistemática,

Palavras-chave: -,

DOI: 10.5151/cbgdp2019-59

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Como citar:

Bagno, Raoni Barros; Salerno, Mario Sergio; Souza Junior, Wesley Canedo de; , ; "ENGAJAMENTO CORPORATIVO COM STARTUPS: SÍNTESE E ANÁLISE CRÍTICA DA LITERATURA", p. 808-819 . In: Anais do 12º Congresso Brasileiro de Inovação e Gestão de Desenvolvimento de Produto. São Paulo: Blucher, 2019.
ISSN 2357-7592, DOI 10.5151/cbgdp2019-59

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