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Ecossistema de inovação e digitalização: uma análise da adoção digital entre as empresas da região de Campinas

Innovation ecosystem and digitalization: an analysis of digital adoption among firms in the region of Campinas

Laplane, Mariano F.; Borghi, Roberto A. Z.; Torracca, Julia;

Artigo:

O artigo tem por objetivo discutir o papel do ecossistema de inovação como fator que contribui para a adoção de gerações mais avançadas de tecnologias digitais nas empresas. Com base na literatura sobre gestão estratégica de empresas e economia da inovação de inspiração neoschumpeteriana, o artigo avalia se a participação em um ecossistema de inovação intensivo em recursos para o desenvolvimento de tecnologias digitais estimula o processo de digitalização das empresas. A discussão baseia-se na análise dos resultados de um questionário aplicado em 2020 a empresas localizadas na região metropolitana de Campinas, algumas das quais vinculadas à Unicamp, e a empresas de outras regiões do Brasil. O exercício econométrico comprova que a participação das empresas em ecossistemas de inovação promove a adoção de estágios mais avançados de digitalização para setores econômicos específicos.

Artigo:

The paper aims to discuss the role of innovation ecosystems as a factor that contributes to the adoption by companies of more advanced generations of digital technologies. Based on the literature about corporate strategic management and innovation economics from Neoschumpeterian inspiration, the paper assesses whether the participation in an innovation ecosystem intensive in resources for the development of digital technologies stimulates companies’ digitalization process. The discussion derives from the analysis of results from a survey applied in 2020 to different companies located at the Campinas metropolitan region (RMC), some of them linked to the University of Campinas (Unicamp), and to companies from other Brazilian regions. The econometric exercise shows that the participation in innovation ecosystems promotes the adoption of more advanced stages of digitalization in specific economic industries.

Palavras-chave: ecossistema de inovação; região metropolitana de Campinas; Unicamp; digitalização; empresas,

Palavras-chave: innovation ecosystems; Campinas metropolitan region; Unicamp; digitalization; companies,

DOI: 10.5151/vi-enei-882

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Como citar:

Laplane, Mariano F.; Borghi, Roberto A. Z.; Torracca, Julia; "Ecossistema de inovação e digitalização: uma análise da adoção digital entre as empresas da região de Campinas", p. 111-128 . In: Anais do VI Encontro Nacional de Economia Industrial e Inovação (ENEI): “Indústria e pesquisa para Inovação: novos desafios ao desenvolvimento sustentável”. São Paulo: Blucher, 2022.
ISSN 2357-7592, DOI 10.5151/vi-enei-882

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