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Design and journalism – challenges and opportunities: A dialogue between two cultures

WEBER, Wibke ; RALL, Hans-Martin ;


Communication has become increasingly multi-semiotic and particularly more visual. The shift from a culture dominated by texts to a visual culture is particularly observable in journal-ism. Besides images, design is coming into play as a crucial semiotic mode for making meaning. In news features, special reports, or data visualizations, we can find a rich and complex interplay of different semiotic modes, e.g., text, image, and layout, which constitute the meaning-making process. However, the multimodal interplay also entails tensions since design and journalism are different disciplines with different semiotic resources, practices, and ways of thinking. In our paper, we focus on the relationship between these two disciplines by using a multimodal approach for our empirical analysis based on social semiotics. In a case study, we will examine the role of design as a semiotic mode in journalistic artifacts and discuss challenges and opportunities of the relationship between.


Palavras-chave: Multimodal analysis, semiotic modes, design, visual journalism,

Palavras-chave: ,

DOI: 10.5151/despro-icdhs2016-04_002

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Como citar:

WEBER, Wibke; RALL, Hans-Martin; "Design and journalism – challenges and opportunities: A dialogue between two cultures", p. 313-318 . In: Wong, Wendy Siuyi; Kikuchi, Yuko & Lin, Tingyi (Eds.). Making Trans/National Contemporary Design History [=ICDHS 2016 – 10th Conference of the International Committee for Design History & Design Studies]. São Paulo: Blucher, 2016.
ISSN 2318-6968, DOI 10.5151/despro-icdhs2016-04_002

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