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Character design and regional identity in Korea since the 1990’s

LIM, Sun-Young ; KIM, Min-Soo ;


The aim of this study is to research the local government-led identity design by analyzing the official characters of the municipalities. After the autonomous local government system launched in 1990’s, each region started to establish a CI (Community Identity) including regional character in order to promote themselves. The competition between governments was so overheated that in about 7 short years, a majority of the municipalities established CIs. The regional characters look very similar to each other in several aspects. And it is apparent that there is a stereotype. Many of them were designed by KIDP (Korea Institute of Design Promotion) and some design companies that are registered with the Institute. The CIs were created and established hastily in a competitive manner without enough deliberation, and discussion by only a handful of companies. As a result, the characters could not successfully embody the true identity of its representative area.


Palavras-chave: CI (Community Identity), identity design, character design, regional character design,

Palavras-chave: ,

DOI: 10.5151/despro-icdhs2016-02_020

Referências bibliográficas
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Como citar:

LIM, Sun-Young; KIM, Min-Soo; "Character design and regional identity in Korea since the 1990’s", p. 168-172 . In: Wong, Wendy Siuyi; Kikuchi, Yuko & Lin, Tingyi (Eds.). Making Trans/National Contemporary Design History [=ICDHS 2016 – 10th Conference of the International Committee for Design History & Design Studies]. São Paulo: Blucher, 2016.
ISSN 2318-6968, DOI 10.5151/despro-icdhs2016-02_020

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