Beer and Brazilian culture: gender analysis in the visual comunication of Brahma

Beer and Brazilian culture: gender analysis in the visual comunication of Brahma

Biazi, Naiane Quirino de; Henriques, Fernanda

Full Article:

Inside a consumerist society charmed by labels, it is correct to affirm that packages without pictures or labels are just containers. A package should not be only a wrapping, its function is much bigger than that, it should be the most important way of communication, also known as “silent salesman”. This research concentrates on labels and cans of Brahma’s beer, the intention is to notice how the graphics, such as typography, print, finishing, color and texture, are used and how they have changed throughout the years. The purpose is to create a scene where historical and visual aspects are considered, this way people can consult and study about it and even establish relations between brazilian culture (from the point of view of designers) and beer marketing, once it is even more involved in popular culture, whether on carnival’s parade, on the beach, on football matches or even between the FIFA and Federal Govern argumentations, etc.

Inside a consumerist society charmed by labels, it is correct to affirm that packages without pictures or labels are just containers. A package should not be only a wrapping, its function is much bigger than that, it should be the most important way of communication, also known as “silent salesman”. This research concentrates on labels and cans of Brahma’s beer, the intention is to notice how the graphics, such as typography, print, finishing, color and texture, are used and how they have changed throughout the years. The purpose is to create a scene where historical and visual aspects are considered, this way people can consult and study about it and even establish relations between brazilian culture (from the point of view of designers) and beer marketing, once it is even more involved in popular culture, whether on carnival’s parade, on the beach, on football matches or even between the FIFA and Federal Govern argumentations, etc.

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DOI: 10.5151/designpro-CIDI-149

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Como citar:

Biazi, Naiane Quirino de; Fernanda Henriques; "Beer and Brazilian culture: gender analysis in the visual comunication of Brahma", p-1574-1580. In: In Coutinho, Solange G.; Moura, Monica; Campello, Silvio Barreto; Cadena, Renata A.; Almeida, Swanne (orgs.). Proceedings of the 6th Information Design International Conference, 5th InfoDesign, 6th CONGIC [= Blucher Design Proceedings, num.2, vol.1]. São Paulo: Blucher, 2014.
ISSN 23186968, DOI 10.5151/designpro-CIDI-149