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BARRIERS, TRENDS AND RESEARCH AGENDA TO EMPLOY EMPIRICALLY VALUE PERSPECTIVES

BARRIERS, TRENDS AND RESEARCH AGENDA TO EMPLOY EMPIRICALLY VALUE PERSPECTIVES

Lermen, Fernando Henrique; Fernandes, Sânia da Costa; Echeveste, Marcia Elisa; Rozenfeld, Henrique; Ribeiro, José Luis Duarte;

Artigo:

Value is a concept widely used in the literature and has been deployed in several perspectives. However, those perspectives are not well clarified to be adopted systematically, and the trends and the interrelation between them should be elucidated. This study aims to propose a theoretical framework for value perspectives, and to identify barriers and a research agenda related to them. Based on a systematic literature review combined with community structure and PageRank analysis, we conducted a bibliometric and content analysis of influential documents related to the value perspectives. We determined that value creation and perceived value are well-established perspectives and that there are new perspectives, namely value trade-off and value ecosystem. This study proposes a framework to support the understanding and implementation of value perspectives, identifies the barriers to empirically employing the perspectives, and presents a related research agenda to advance this field.

Artigo:

Value is a concept widely used in the literature and has been deployed in several perspectives. However, those perspectives are not well clarified to be adopted systematically, and the trends and the interrelation between them should be elucidated. This study aims to propose a theoretical framework for value perspectives, and to identify barriers and a research agenda related to them. Based on a systematic literature review combined with community structure and PageRank analysis, we conducted a bibliometric and content analysis of influential documents related to the value perspectives. We determined that value creation and perceived value are well-established perspectives and that there are new perspectives, namely value trade-off and value ecosystem. This study proposes a framework to support the understanding and implementation of value perspectives, identifies the barriers to empirically employing the perspectives, and presents a related research agenda to advance this field.

Palavras-chave: Value perspective; Offering’s development; Management; Strategic; Review,

Palavras-chave: Value perspective; Offering’s development; Management; Strategic; Review,

DOI: 10.5151/cbgdp2021-3080

Referências bibliográficas
  • [1] .
Como citar:

Lermen, Fernando Henrique; Fernandes, Sânia da Costa; Echeveste, Marcia Elisa; Rozenfeld, Henrique; Ribeiro, José Luis Duarte; "BARRIERS, TRENDS AND RESEARCH AGENDA TO EMPLOY EMPIRICALLY VALUE PERSPECTIVES", p. 634-646 . In: Anais do 13º Congresso Brasileiro de Inovação e Gestão de Desenvolvimento do Produto. São Paulo: Blucher, 2021.
ISSN 2357-7592, DOI 10.5151/cbgdp2021-3080

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