dezembro 2014 vol. 1 num. 5 - 9th Conference of the International Committee for Design History and Design Studies
Article - Open Access.
Authorship and Anonymity in Experimental Design: Museum of the Ordinary and Museum Guixé
Individual creativity is a celebrated attribute of well-known designers. Undoubtedly the attention lavished on particular star designers by consumers and the media has evolved from design exhibitions reminiscent of those in fine art museums. An alternative to the celebration of designers as quasi-artists in exhibition contexts is to draw attention to designs by unnamed and anonymous practitioners. I argue that the paradigms of authored and anonymous design since the 1990s echo the debates at the Deutscher Werkbund in 1914 and in the 1950s and 60s at the Hochschule für Gestaltung (HfG), Ulm. Against the background of these divided definitions of design, the paper analyses Museum of the Ordinary by Michael Rock, Susan Sellers and Georgianna Stout (1998), a project that drew out design’s situated meaning by transposing the institutional markers of museums to the street, and Museum Guixé by Marti Guixé (2007) which transposed the street to the museum in a design retrospective presented as a hawker’s market. Since both projects registered the trend for exhibiting design as artworks in museums and can be linked to the celebration of the designer as artist or brand the paper concludes that they represent a productive tension between authorship and anonymity as competing definitions of design. I argue that these divided definitions of design maintain the complexities of the field and mitigate reductive positions in design discourse.
Palavras-chave: design authorship, anonymous design, experimental design, Museum of the Ordinary, Museum Guixé,
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Moline, Katherine; "Authorship and Anonymity in Experimental Design: Museum of the Ordinary and Museum Guixé", p. 453-458 . In: Tradition, Transition, Tragectories: major or minor influences? [=ICDHS 2014 - 9th Conference of the International Committee for Design History and Design Studies].
São Paulo: Blucher,
ISSN 2318-6968, DOI 10.5151/despro-icdhs2014-0064
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