artigo:

In this paper, the role of cultural identity in product design was studied, considering the culture, beliefs, techniques and materials of the Yawanawá. In order to do that, a bibliographical research was carried out in which the definitions and implications of the culture and the design and the interaction between them were studied. Then the products based on Yawanawá culture were examined to assess the potentiality of culture-based design. The purpose of this study is to verify if the use of Yawanawá culture can be a pathway towards the application of different cultures in the design of products. This can contribute to the development of Brazilian design and also bring people together by introducing different aspects of their cultures to other parts of the country. In fact, multicultural countries can be more powerful in cultural-based design, since the language is the same and communication between different cultures may be easier.