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A DICOTOMIA ENTRE TEORIA E PRÁTICA DO BRAINSTORMING

THE BRAINSTORMING DICHOTOMY BETWEEN THEORY AND PRACTICE

Chammas, Adriana; Quaresma, Manuela; Mont'Alvão, Cláudia;

Artigo Completo:

Esse artigo contrapõe a prática atual do mercado tecnológico de desenvolvimento de produtos digitais com a fundamentação teórica que baliza a essência do Brainstroming. São apresentadas as adaptações mais relevantes através dos tempos e apresentados os resultados de 06 entrevistas com CEOs de grandes empresas desenvolvedoras e 66 respostas de um questionário específico que apontaram para a importância atemporal desta técnica.

Artigo Completo:

This paper contrasts the current practice of the technological market for the development of digital products with the theoretical foundation that aims at the essence of Brainstorming. In addition, the most relevant adaptations through time are presented and the results of 06 interviews with CEOs of large companies and 66 responses of a specific questionnaire were presented, which pointed to the timeless importance of this technique.

Palavras-chave: Criatividade, Ideação, Brainstorming,

Palavras-chave: Creativity, Ideation, Brainstorming,

DOI: 10.5151/16ergodesign-0244

Referências bibliográficas
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Como citar:

Chammas, Adriana; Quaresma, Manuela; Mont'Alvão, Cláudia; "A DICOTOMIA ENTRE TEORIA E PRÁTICA DO BRAINSTORMING", p. 2320-2329 . In: . São Paulo: Blucher, 2017.
ISSN 2318-6968, DOI 10.5151/16ergodesign-0244

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