Dezembro 2014 vol. 1 num. 5 - 9th Conference of the International Committee for Design History and Design Studies

Poster - Open Access.

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The Inter-Connection between Shamanism and Korean Medication Advertisement Design during the Japanese Colonial Period

Kim, Eliana ;

Poster:

The purpose of this study is to examine the Inter-Connection between shamanism, such as folklore, and Korean medication advertisement design in the newspaper during the Japanese Colonial Period. Advertisement can be seen as a mirror reflecting an era and an aes- thetic phenomenon that is a medium to convey information. From such a context, medication advertisement reflects preferred medication of the public through those days’ forms and contents and also tells the story of wide-spread diseases at that time. These days, medication advertisement and packaging follow universal designs. However, Korea’s first medication advertisement design that was introduced to the world held “traditionality” as a prime value.

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Palavras-chave: advertisement, typography, shamanism, amulet, folk, Korea, Japanese Colonialism,

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DOI: 10.5151/despro-icdhs2014-0131

Referências bibliográficas
  • [1] Cha Yong Jun.(2002) Understanding of religious culture 1Andamp;2. Seoul: Jeounju Universitiy.
  • [2] Choi June Sik (2005). Folkloric Customs and Rituals of Korea. Seoul: Ewha Womans University Press.
  • [3] Choi Tae Suk (2004). Editing Communication Design
  • [4] South Korea Association of Advertising (1993). 100 Years of Korean Advertising. Seoul:
  • [5] United Korean Advertising Association.
  • [6] Han Jung Su (1993). The Secret of Eternal Esotherical World. Seoul: MeongMun University.
  • [7] Han Kyun (2011). Palace Decoration: Symbol of the Magesty of the Joseon Dynasty
  • [8] Hong Heoun Oh (1972) Korea Pharmaceutical History
Como citar:

Kim, Eliana; "The Inter-Connection between Shamanism and Korean Medication Advertisement Design during the Japanese Colonial Period", p. 62-63 . In: Tradition, Transition, Tragectories: major or minor influences? [=ICDHS 2014 - 9th Conference of the International Committee for Design History and Design Studies]. São Paulo: Blucher, 2014.
ISSN 2318-6968, DOI 10.5151/despro-icdhs2014-0131

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