dezembro 2014 vol. 1 num. 5 - 9th Conference of the International Committee for Design History and Design Studies
Poster - Open Access.
The Inter-Connection between Shamanism and Korean Medication Advertisement Design during the Japanese Colonial Period
The purpose of this study is to examine the Inter-Connection between shamanism, such as folklore, and Korean medication advertisement design in the newspaper during the Japanese Colonial Period. Advertisement can be seen as a mirror reflecting an era and an aes- thetic phenomenon that is a medium to convey information. From such a context, medication advertisement reflects preferred medication of the public through those days’ forms and contents and also tells the story of wide-spread diseases at that time. These days, medication advertisement and packaging follow universal designs. However, Korea’s first medication advertisement design that was introduced to the world held “traditionality” as a prime value.
Palavras-chave: advertisement, typography, shamanism, amulet, folk, Korea, Japanese Colonialism,
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Kim, Eliana; "The Inter-Connection between Shamanism and Korean Medication Advertisement Design during the Japanese Colonial Period", p. 62-63 . In: Tradition, Transition, Tragectories: major or minor influences? [=ICDHS 2014 - 9th Conference of the International Committee for Design History and Design Studies].
São Paulo: Blucher,
ISSN 2318-6968, DOI 10.5151/despro-icdhs2014-0131
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