Article - Open Access.

Idioma principal

On graphic memory as a strategy for design history

Farias, Priscila L.;

Article:

The expression ‘memória gráfica’ (literally, ‘graphic memory’) has been used in Portuguese and Spanish-speaking countries in Latin America, more and more frequently, in the last years, in order to refer to a line of studies that intends to review the significance and value of visual artifacts, and in particular of printed ephemera, in the establishment of a sense of local identity through design. This paper intends to review the contexts in which this expression has been used within the field of research on visual artifacts in Latin America, and to discuss the relationships between the concept of ‘graphic memory’ and those of ‘print culture,’ ‘visual culture,’ and ‘material culture,’ setting up a proposal of how it can be applied as an approach to the history of graphic design in non-hegemonic countries.

Article:

Palavras-chave: visual design, design history methods, Latin America, 21st century,

Palavras-chave:

DOI: 10.5151/despro-icdhs2014-0023

Referências bibliográficas
  • [1] Aguirre Argomedo, E. Andamp; Chamorro Martínez, S. (orgs.) (2008) “L”: memoria gráfica del exilio chileno 1973-1989. Santiago: Ocho Libros.
  • [2] Assmann, J. (1995) ‘Collective memory and cultural identity’, New German Critique, no. 65, Spring – Summer, pp. 125-133.
  • [3] Canales Hidalgo, J. A. (2011) ‘La Memoria Canalla de Bogotá’, in: Buendía, L. A. (org.) Ciudades (im) propias: la tensión entre lo global y lo local (Proceedings of II Congreso Internacional Arte y Entorno. Ciudades globales, espacios locales), Valencia: Centro de Investigación Arte y Entorno, pp. 233-240.
  • [4] Cunha Lima, E. L. C. Andamp; Lacerda, L. M. A. (2013) ‘Pietro Biancovilli, o pioneiro da litografia comercial em Minas Gerais’, Estudos em Design, vol. 21, no. 2, pp. 01-19.
  • [5] Duncum, P. (2001) ‘Visual culture: developments, definitions, and directions for art education’, Studies in Art Education, vol. 42, no. 2, Winter, pp. 101-112.
  • [6] Eisenstein, E.L. (1980) ‘The emergence of print culture in the West’, Journal of Communication, vol. 30, no.1, pp. 99-10
  • [7] Erráez Cruz, D. (2011) Estrategias Visuales Creativas de Diseño Publicitario con motivos de la Memoria Gráfica de la Comunidad de Artesanos Saraguro, Graduation project, Universidad Tecnológica America, Quito, Ecuador.
  • [8] Farias, P. L. (2011) ‘Sem futuro: the graphic language of São Paulo city punk’, in: Design History Society Annual Conference 2011: Design Activism and Social Change. Barcelona: Fundació Història del Disseny, pp. 1-16.
  • [9] Farias, P. L. Andamp; Coutinho, S. G. (forthcoming) ‘Females, alcohol, and inebriating things: representations of women in cachaça labels’, in: Proceedings of the 5T Conference 2013: Gendered Perspectives in Design, Izmir: Yaşar University, pp. 69-70.
  • [10] Farias, P. L. Andamp; Aragão, I. R. (forthcoming) ‘Typography in Brazil in the 19th and early 20th century: a history told from Brazilian type specimens’, in: Proceedings of the Design History Society Annual Conference: Towards Global Histories of Design: Postcolonial Perspectives. Ahmedabad: National Institute of Design
  • [11] Farias, P. L., Aragão, I. R. Andamp; Cunha Lima, E. L. (2012) ‘Unraveling aspects of Brazilian design history through the study of 19th century almanacs and type specimens’, in: Conference Proceedings: Design Research Society 2012, vol. 2, Bangkok: Chulalongkorn University, pp. 498-5
  • [12] Farias, P. L., Finizola, M. F. S. Andamp; Coutinho, S. G. (2010) ‘From the streets to the screen: street signs as a source of inspiration for digital typefaces’, in: Gimeno-Martinez, J Andamp; Flore, F. (eds.) Design and craft: a history of convergences and divergences. Brussel: Koninklijke Vlaamse Academie van Belgie, pp. 302-306.
  • [13] Goulart, F. (2011) Grades de ferro ornamentais em Belo Horizonte: permanência e mobilidade na constituição de uma memória gráfica, in: Anais do 9º Seminário docomomo Brasil. Brasília: UnB-FAU.
  • [14] Halbwachs, M. (1925) Les cadres sociaux de la mémoire, Paris: Librairie Félix Alcan.
  • [15] ___ (1950) La mémoire collective, Paris: Presses Universitaires de France.
  • [16] Leschko, N. M. (2010) Tradição gráfica em Pelotas: Estudo de mapeamento da indústria gráfica com base nos anúncios publicados no Álbum de Pelotas 1922 e Almanach de Pelotas 1920-1929, in: Anais do 4º Seminário Internacional em Memória e Patrimônio. Pelotas: UFPEL, pp. 618-631.
  • [17] Lubar, S. Andamp; Kingery, W. D. (orgs.) (1993) History from things: essays on material culture, Washington: Smithsonian Institution Press.
  • [18] Mirzoeff, N. (2012) ‘The subject of visual culture’, in The Visual Culture Reader, London: Routledge, pp. 3-23.
  • [19] Nora, P. (1984). ‘Entre mémoire et histoire’, in Les lieux de mémoire 1, Paris: Gallimard, pp. 23-43.
  • [20] Ong, W. (1982) Orality and literacy: the technologizing of the word, London: Methuen.
  • [21] Pesántez Jara, N. (2012) Memoria gráfica enfocada al análisis de los isologotipos del ilustre municipio en los últimos 20 años y sus aplicaciones, en base a los fundamentos del diseño. Graduation project, Engineering in Graphic Design, Universidad Tecnológica Israel, Cuenca, Ecuador.
  • [22] Sacchetta, V. (org.) (2012) Os cartazes desta história: memória gráfica da resistência à ditadura militar e da redemocratização (19641985), São Paulo: Escrituras.
  • [23] Salazar Dreja, O. C. (2004) Memoria gráfica de la historia del pulque en México, Graduation project, Department of Graphic Design, School of Arts and Humanities, Universidad de las Américas, Puebla, Mexico.
  • [24] Sturken, M. (2008) ‘Memory, consumerism and media: Reflections on the emergence of the field’, Memory Studies, vol. 1, no. 1, January, pp. 73-78.
Como citar:

Farias, Priscila L.; "On graphic memory as a strategy for design history", p. 201-206 . In: Tradition, Transition, Tragectories: major or minor influences? [=ICDHS 2014 - 9th Conference of the International Committee for Design History and Design Studies]. São Paulo: Blucher, 2014.
ISSN 2318-6968, DOI 10.5151/despro-icdhs2014-0023

últimos 30 dias | último ano | desde a publicação


downloads


visualizações


indexações