Article - Open Access.

Idioma principal

History and creativity: Art, design and media history increase the potential of creative methods in design and management

BREIDENICH, Christof;

Article:

Creative methods have become integral parts in product development, advertising, the de-sign of communication and services, as well as in internal and external communications with-in organizations. The desired innovation as the objective of such planning and processes lies always in the future. But since we cannot make any safe statements regarding future situa-tions, all that remains for us to do is to regard past situations as former futures in order to be able to assess historical occurrences with a view to upcoming demands. This approach, namely to associate historicity and creativity in a methodological context, means to incorpo-rate historical patterns in methods of creative practice (workshops, facilitation, design think-ing, etc.). Strategies of visual communication from fashion, culture and media history can provide insights and inspire methods in equivalent contemporary issues.

Article:

Palavras-chave: Design thinking, creative methods, art history, iconology, design strategy,

Palavras-chave: ,

DOI: 10.5151/despro-icdhs2016-03_010

Referências bibliográficas
  • [1] Bohnsack, R. (2011) Qualitative Bild- und Videointerpretation. Die dokumentarische Methode, Opladen & Farmington Hills: Verlag Barbara Budrich.
  • [2] Brock, B. (1990), ‘Musealisierung – eine Form der experimentellen Geschichtsschreibung’, in Brock, Brock . Die Re-Dekade – Kunst und Kultur der 80er Jahre, München: Klinkhardt und Biermann.
  • [3] Cross, Nigel (2011) Design Thinking, Oxford / NewYork: Berg.
  • [4] Dresch, A., Lacerda, D.P. and Miguel, P.A.C. (2014) ‘A distinctive analysis of case study, action re-search and design science research’, Review of Business Management, Vol 17, No. 56, pp. 1116-1133, Apr./Jun. Flaggen und Wappen der Welt, Bertelsmann Lexikon Verlag (1992) Gütersloh, pp. 146-147
  • [5] Kelley, David and Tom (2013) Creative Confidence: Unleashing the Creative Potential Within Us All, New York: Crown Business/Random House.
  • [6] Müller, M. G. (2011) ‘Ikonografie und Ikonologie, visuelle Kontextanalyse, visuelles Framing’, in Pe-tersen, T. and Schwender, C. (eds) Die Entschlüsselung der Bilder. Methoden zur Erforschung visueller Kommunikation, Köln: Herbert von Halem Verlag.
  • [7] Panowsky, E. (2006) Ikonografie und Ikonologie. Bildinterpretation nach dem Dreistufenmodell, Köln: Dumont.
  • [8] Protzen, J.-P. and Harris, D.J. (2010) The Universe of Design. Horst Rittel´s Theories of Design and Planning, New York, London: Routledge.
  • [9] Simon, Herbert A. (1996) The Sciences of the Artificial, 3rd edition, Massachusetts Institute of Tech-nology.
  • [10] Wyss, B. (2013) Renaissance als Kulturtechnik, Hamburg: Philo Fine Arts.
Como citar:

BREIDENICH, Christof; "History and creativity: Art, design and media history increase the potential of creative methods in design and management", p. 233-237 . In: Wong, Wendy Siuyi; Kikuchi, Yuko & Lin, Tingyi (Eds.). Making Trans/National Contemporary Design History [=ICDHS 2016 – 10th Conference of the International Committee for Design History & Design Studies]. São Paulo: Blucher, 2016.
ISSN 2318-6968, DOI 10.5151/despro-icdhs2016-03_010

últimos 30 dias | último ano | desde a publicação


downloads


visualizações


indexações