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De Uexküll à Pask: a Conversação aplicada à Processos Digitais de Projeto

Alves, Gilfranco; Pratschke, Anja;


The paper will present one specific aspect of the PhD research called Cibersemiótica e Processos de Projeto: Metodologia em Revisão, funded by FAPESP, which in turn is linked to the Nomads.usp research group of the University of São Paulo. The paper discusses the relevance of communication and information management in the digital design processes from the synchronic study of concepts such as feedback loop, control and self-regulation. These concepts are present in both biosemiotic and interactive design of functional cycle proposed in 1934 by biol- ogist Jakob von Uexküll, as in cybernetic development proposed by Gordon Pask in his sophisticated Conversation Theory in the early 1970’s.


Palavras-chave: Biosemiotics, Cybernetics, Cybersemiotics, Conversation Theory, functional cycle,


DOI: 10.5151/despro-sigradi2014-0012

Referências bibliográficas
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  • [2] HAQUE, U (2007). The Architectural Relevance of Gordon Pask.In: Architectural Design. London. Vol. 77, Nº4.
  • [3] LAWSON, Bryan (2011). Como Arquitetos e Designers Pensam.Trad. Maria Beatriz Medina. São Paulo: Oficina de Textos.
  • [4] PASK, Gordon (1976). Conversation Theory: Applications in Edu-cation and Epistemology. Amsterdam: Elsevier.
  • [5] SEBEOK, Thomas (1989). The Sign Andamp; Its Masters. Lanham: Uni-versity Press of America.
  • [6] UEXKÜLL, Thure von. (1984). The Sign Theory of Jakob vonUexküll. In Semiotica: Journal of the International Associationfor Semiotic Studies. Amsterdam: Mouton.
Como citar:

Alves, Gilfranco; Pratschke, Anja; "De Uexküll à Pask: a Conversação aplicada à Processos Digitais de Projeto", p. 82-85 . In: Proceedings of the XVIII Conference of the Iberoamerican Society of Digital Graphics: Design in Freedom [=Blucher Design Proceedings, v.1, n.8]. São Paulo: Blucher, 2014.
ISSN 2318-6968, DOI 10.5151/despro-sigradi2014-0012

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