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Case Study with disposable razors: an emotional design approach

Goya, Júlia Y. L.; Razza, Bruno M.; Paschoarelli, Luis C.; Andrade, Lauane A. de O.;

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Objects carry out in itself meaning and symbolism and communicate with the user and interfere in how they act, think and feel, creating a cultural identity with the item in possession. In other words, all users of products regardless of age or gender have an image based on personal values, social and cultural that causes the user to choose objects that reflect this ideal (Gomes Filho, 2006). In this research, the objective was to identify the emotional perception that everyday products can bring to their users. Disposable razors were chosen for they are present in everyday life of most people and have a good level of interaction with the user. The study included 35 adult men and users of disposable razors were used 10 products with different characteristics. Subjects rated the product through a Semantic Differential scale, which was structure with13 pairs of bipolar adjectives and analyzed by Factor Analysis. The results showed that the positive and negative factors were concentrated predominantly in two products and structural elements [the number of blades, for example] as well as product design have influence on individual preference.

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Palavras-chave: Design emocional, barbeador descartável, Diferencial Semântico, Emotional design,


DOI: 10.5151/designpro-CIDI-159

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Como citar:

Goya, Júlia Y. L.; Razza, Bruno M.; Paschoarelli, Luis C.; Andrade, Lauane A. de O.; "Case Study with disposable razors: an emotional design approach", p. 1640-1645 . In: In Coutinho, Solange G.; Moura, Monica; Campello, Silvio Barreto; Cadena, Renata A.; Almeida, Swanne (orgs.). Proceedings of the 6th Information Design International Conference, 5th InfoDesign, 6th CONGIC [= Blucher Design Proceedings, num.2, vol.1]. São Paulo: Blucher, 2014.
ISSN 2318-6968, ISBN: 978-85-212-0824-2
DOI 10.5151/designpro-CIDI-159

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